Accountancy website redesign
A redesign is the right call when the site works but does not win anything: no specialism, no enquiry path beyond a contact form, and nothing published in a year. We rebuild from £1,450, live in three to four weeks, with a full 301 redirect map so you keep the rankings you already have.
Free quote · no obligation
Get a redesign quote
Send us your current site and we come back with a fixed number, a page plan and a launch date, in writing.
An accountancy website redesign is a rebuild of a site that already exists but does not produce enquiries. It is the right call when the content is broadly sound and the structure, speed or positioning is what is failing. It is the wrong call when the practice has changed direction, in which case you are building a new site.
From £1,450, live in three to four weeks, with a redirect map so the rankings you already hold survive the move. We will tell you which of the two you are looking at before you pay anything.
Six things you get
Keep what works
We start with your existing analytics and Search Console. Pages that bring enquiries keep their URL and get better, rather than being redesigned into oblivion.
Full 301 redirect map
Every old URL mapped to a new one, checked after launch. This is the single most common way a practice loses rankings in a rebuild, and it is entirely preventable.
A specialism, finally
Most redesigns fail because they change how the site looks without changing what it says. We start with who you want more of.
Your software connected
Client portal entry point, quoting links, booking calendar and calculators, set up against your real accounts and tested before launch.
Compliance reviewed
Every page checked against the ICAEW Code of Ethics and the ACCA Rulebook, so your compliance partner gets a clean review rather than a list.
Faster by construction
Static build, one stylesheet, no plugin sprawl. Lighthouse 90+ at handover and a care plan that keeps it there.
Want a price for this?Four details and we come back within one working day with a fixed number and a launch date, in writing.
When a redesign is the wrong answer
Sometimes the site is fine and the positioning is not. If your pages are technically sound and the only problem is that they say nothing about who you serve, that is a copy and structure job, not a rebuild, and it costs a fraction as much. We will tell you which one you are looking at before you have paid anything, because selling you a rebuild you did not need is a short-term business.
The thing that goes wrong most often
Rankings lost in the move. It happens when old URLs are quietly dropped instead of redirected, and it is entirely avoidable. Every redesign we do includes a mapped 301 redirect for every existing URL that has traffic or links, checked after launch rather than assumed.
Seven signs a practice website needs replacing
A redesign is worth paying for when the site is actively costing you work. These are the symptoms we see most, in rough order of how much they cost.
| Sign | What it is costing you | Fix |
|---|---|---|
| It ranks for your firm name and nothing else | Every enquiry has to already know you exist. You are paying for a business card, not a website. | Structure: a page per service, per specialism, per town. |
| No price anywhere | Price shoppers still enquire, waste an hour, and vanish. The clients who would have paid properly assume you are expensive. | A published range or starting point. |
| It is slow on a phone | Most accountancy enquiries start on a phone. A page that takes five seconds loses a large share before it renders. | Usually a rebuild, not a patch. Themes and plugin stacks rarely recover. |
| The enquiry form asks for eleven things | The visitor you spent three years earning abandons at field six. | Four fields, a stated response time, no mandatory phone number. |
| No named people or photographs | In a regulated profession this is the single biggest trust leak. Google’s guidance for financial topics leans directly on it. | Real faces, qualifications, professional body. |
| Content that dates the firm | A blog that stopped in 2021, or guidance that still references a superseded tax year. | Prune ruthlessly, then keep three or four pages genuinely current. |
| Nobody can update it | Small changes wait weeks or cost £95 each, so they never happen and the site drifts further out of date. | A care plan where text and price changes are included. |
Which of the two problems do you have?
These get confused constantly, and the difference is several thousand pounds. Most practices who ask for a redesign need a restructure, and some need both.
A design problem
It looks dated, it does not work properly on a phone, the branding has moved on, or it simply does not look like a firm charging what you charge. The pages are the right pages; they are wearing the wrong clothes.
Symptom: people find you, look, and do not enquire.
A structure problem
Eleven services on one page. No specialism pages. No location pages. Nothing for a search engine to match against anything anyone actually types. The design may be perfectly decent.
Symptom: hardly anyone finds you at all, and the ones who do already knew your name.
Tell us the URL in your enquiry and we will say which one you have, in writing, before you spend anything. If the honest answer is that the design is fine, we will say that too.
How we move a site without losing the rankings
Losing search visibility at launch is the fear that keeps most practices on a website they dislike. It is a solved problem, as long as somebody actually does these steps.
- Crawl the old site first. Every URL, including the ones nobody remembers, and every page that currently gets traffic or has a link pointing at it.
- Map old to new. Each old URL is assigned a permanent 301 redirect to its closest new page. Not all of them to the homepage, which is the classic mistake and throws away most of the value.
- Keep what earns. Pages that already rank keep their URL where sensible, and keep the substance of their content even if the wording improves.
- Preserve the title and heading intent. If a page currently ranks for a term, the new version still answers that term, prominently.
- Launch, then resubmit. New sitemap submitted to Search Console the day it goes live, old sitemap removed, redirects tested from the live domain rather than a preview.
- Watch for four weeks. Search Console coverage, redirect errors and position changes are checked weekly. A wobble in the first fortnight is normal. A drop that persists means something was missed, and we fix it at no cost.
The honest version
- Rankings usually move a little in the first two weeks, in both directions, then settle.
- Sites that were badly structured often gain, because they finally have pages worth ranking.
- The risk is not the redesign. The risk is a redesign done without the redirect map, which is how practices lose ten years of accumulated visibility in an afternoon.
What a redesign costs, and what it does not
A redesign is priced the same as a new build, because it is one. The old site is an input, not a discount.
| Package | Pages | One-off | Typical fit |
|---|---|---|---|
| Practice Starter | 5 | £1,450 | Sole practitioner replacing a template site |
| Practice Growth | 12 to 15 | £2,950 | Practice with a specialism worth its own pages |
| Practice Authority | 25 to 40 | £5,500 | Multi-partner firm covering several towns |
All prices exclude VAT. A £50 a month care plan runs alongside from launch and covers hosting, security, backups and text changes. The redirect map and the four-week post-launch watch are included in every package at no extra cost, because leaving them out would be negligent rather than optional.
Accountancy website redesign, answered
Will we lose our Google rankings?
Not if the redirect map is done properly. Every existing URL with traffic or links gets mapped to its new home with a 301, and we check them after launch rather than assuming. Skipping that step is the most common reason a practice sees traffic collapse after a redesign.
Can you keep our existing content?
Yes, where it is worth keeping. We audit what brings enquiries and what does not, rewrite what is close, and cut what is dead weight. Most practices have three or four pages doing real work and a dozen doing nothing.
How long does a redesign take?
The same as a new build: three to four weeks for five pages, five to six for twelve to fifteen. Migration of a large existing site adds time, which we will state in the quote rather than discovering later.
Our site is on Wix or Squarespace. Can you work with it?
We would rebuild rather than work inside it. Those platforms are fine for a brochure and limiting for anything that needs to rank and be cited. We will tell you honestly whether the move is worth it for your firm.
What if we are mid-contract with our current agency?
That is between you and them, but we can time the build so it launches when you are free. Bring us the contract dates in the enquiry and we will plan around them.
How much does a website redesign cost in the UK?
It varies enormously, which is why so few agencies publish it. Ours are £1,450 for five pages, £2,950 for twelve to fifteen, and £5,500 for a full location and specialism cluster, one-off and excluding VAT. What moves the number is page count, whether copy is written from scratch, and how many integrations are wired in. The redirect map and the four-week post-launch monitoring are included rather than quoted as extras.
Is a website redesign worth it?
Only if the current site is costing you work. If it ranks for nothing but your firm name, hides your price, is slow on a phone or has no named people on it, then yes, and usually the payback is one additional client. If the design is dated but the structure is sound, a restructure is cheaper and often does more.
How often should a website be redesigned?
Roughly every four to five years for a practice website, or sooner if the firm’s positioning changes. What matters more is whether it is kept current in between. A site refreshed in small ways every few months ages far better than one rebuilt from scratch every seven years.
Will a redesign hurt our SEO?
Not if the migration is done properly, and it usually helps. The danger is a redesign launched without a redirect map, which throws away every link and every ranking the old URLs had earned. Every old page gets a permanent redirect to its closest new page, the sitemap is resubmitted on launch day, and we watch Search Console for four weeks afterwards.
Can you redesign our site without changing the content?
Yes, if that is what you want. We can carry the existing copy across word for word and change only the design and structure. We will flag anything that reads as an unsubstantiated claim under your professional body’s rules, but the decision stays yours.
How long does an accountancy website redesign take?
Three to four weeks for a five page site, five to six weeks for twelve to fifteen pages, eight to ten for a full location and specialism cluster. The clock starts when the brief arrives, and those dates assume sign-off comes back within three working days at each stage.
What happens to our old website during the redesign?
It stays live and untouched the whole time. The new site is built on a private preview link and only replaces the old one on the day you approve it. If anything is wrong on launch day, reverting is a matter of minutes.
Do we need a new domain?
Almost never, and usually you should not. Your existing domain carries whatever search authority the practice has built. Keep it. If you are rebranding, we will map the old domain to the new one with permanent redirects so the value transfers rather than evaporates.
Can you redesign a WordPress site?
We will rebuild it as static HTML rather than redesign it in place. That removes the plugin updates, the security patching and the monthly surprise when something auto-updates and breaks the contact form. If you need a large team editing pages daily, we are honestly the wrong fit and will say so.
What if our current agency holds the domain or the hosting?
It is more common than it should be. You are entitled to your domain: it can be transferred with an authorisation code, and we will talk you through requesting it. Do not let it delay the build. We can have the new site ready and switch the moment the transfer completes.
What practices say after a redesign
A website that reflects our firm
James R.Managing PartnerOur previous website felt dated and didn't represent the quality of our practice. The new site looks professional, modern and gives prospective clients confidence from the moment they visit.
More than just a good-looking website
Michael T.Accountancy Practice OwnerWe wanted a website that could help us attract new clients, not simply act as an online brochure. The finished site looks excellent and is already generating new business.
Professional, clear and easy to navigate
Emma C.Chartered Certified AccountantOur new website makes it much easier for clients to understand what we do and how we can help them. We've had fantastic feedback from both existing and prospective clients.
Collected directly from practices we have built websites for. Names are shortened at their request. We do not publish reviews we cannot evidence, and we do not add star rating markup to our own pages.
Tell us about your practice
A fixed price, a page plan and a launch date within one working day. In writing, with no obligation.