Website design for property and landlord accountants
Landlords arrive with one of three questions: should I incorporate, what will the capital gains bill be, and what does Making Tax Digital mean for me. A site that answers those before the enquiry gets better enquiries. We build for that, from £1,450.
MTD is the live issue
in this niche right now. Making Tax Digital for Income Tax went live in April 2026 and every landlord above the threshold is working out what it means. Practices that publish clearly on it are getting the enquiries.
What your future clients are searching
| Search term | Searches/mo | Difficulty | Cost per click |
|---|---|---|---|
| accountants for property | 720 | n/a | £13.94 |
| accountants for landlords | 260 | 0 | £13.15 |
| property tax advice | n/a | n/a | high |
DataforSEO, United Kingdom, September 2026. Difficulty is 0 to 100; under 30 is realistically winnable for a new site.
Six things this niche needs
A portfolio size qualifier
One landlord with a flat and one with fourteen units are different businesses. Asking early sorts your enquiries and stops you quoting into the wrong end of the market.
An incorporation calculator
The question every landlord asks. A tool that gives an indicative answer earns the enquiry far better than a page that promises to discuss it.
Section 24 content
Still the thing that changed the economics of buy-to-let and still poorly explained. Clear writing on it brings the exact clients you want.
MTD readiness
Live since April 2026 and the dominant question in this sector. A readiness checklist and onboarding page does the explaining so you stop repeating yourself.
Capital gains and inheritance
Higher-value work than compliance. Content that starts those conversations is worth more per visitor than anything else on the site.
Calm, editorial design
This audience is making six-figure decisions. The design should read considered rather than promotional, which is a different brief from most sectors.
Is this your firm?Tell us which clients you want more of and we will price the site that gets them. Fixed number back within one working day.
Property accountants, answered
What is the strongest lead magnet for a property accountancy practice?
An incorporation calculator. It answers the question landlords actually have, gives an indicative number rather than a promise to discuss it, and hands you a contact whose situation you already partly understand.
How should we handle Making Tax Digital content?
With dates and thresholds, updated as they change. MTD for Income Tax went live in April 2026 with further bands phasing in, and landlords are actively searching for what applies to them. A readiness checklist page does the explaining once instead of you doing it on every call.
Should we serve landlords and general businesses on the same site?
You can, but the property work needs its own section with its own entry point rather than being a bullet in a services list. Landlords searching for a property specialist will not recognise themselves in a general accountancy page.
Is capital gains content worth writing?
Yes. It is higher-value work than compliance, the searches carry real intent, and it is complicated enough that most firms have not written it properly.
How much does a property accountancy website cost?
From £1,450 for five pages. Practices serious about this niche usually take Practice Growth at £2,950 so the calculators, MTD content and portfolio-qualifying flow have room. A £50 a month care plan runs alongside.
Other specialisms
Build for one kind of client
Practices that specialise stop competing on fee. Tell us who you want more of and we will price it.