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Website design for property and landlord accountants

Landlords arrive with one of three questions: should I incorporate, what will the capital gains bill be, and what does Making Tax Digital mean for me. A site that answers those before the enquiry gets better enquiries. We build for that, from £1,450.

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What this is

Website design for property accountants is a build for landlords, developers and property investors, who arrive with a specific question rather than a general need: incorporation, Section 24, stamp duty surcharges, capital gains on a disposal.

The site that wins is the one with a page answering the question they typed. Five pages at £1,450, or £2,950 for the page-per-situation build most property practices end up wanting. Live in three to four weeks.

Why this niche

MTD is the live issue

in this niche right now. Making Tax Digital for Income Tax went live in April 2026 and every landlord above the threshold is working out what it means. Practices that publish clearly on it are getting the enquiries.

The demand

What your future clients are searching

Search termSearches/moDifficultyCost per click
accountants for property720n/a£13.94
accountants for landlords2600£13.15
property tax advicen/an/ahigh

DataforSEO, United Kingdom, September 2026. Difficulty is 0 to 100; under 30 is realistically winnable for a new site.

What we build

Six things this niche needs

A portfolio size qualifier

One landlord with a flat and one with fourteen units are different businesses. Asking early sorts your enquiries and stops you quoting into the wrong end of the market.

An incorporation calculator

The question every landlord asks. A tool that gives an indicative answer earns the enquiry far better than a page that promises to discuss it.

Section 24 content

Still the thing that changed the economics of buy-to-let and still poorly explained. Clear writing on it brings the exact clients you want.

MTD readiness

Live since April 2026 and the dominant question in this sector. A readiness checklist and onboarding page does the explaining so you stop repeating yourself.

Capital gains and inheritance

Higher-value work than compliance. Content that starts those conversations is worth more per visitor than anything else on the site.

Calm, editorial design

This audience is making six-figure decisions. The design should read considered rather than promotional, which is a different brief from most sectors.

Is this your firm?Tell us which clients you want more of and we will price the site that gets them. Fixed number back within one working day.

After launch

What practices say once the site is live

They understood the accountancy sector

What impressed us most was how quickly they understood our firm, our clients and the services we wanted to grow. The whole process was straightforward from start to finish.

David P.Practice Director

Professional, clear and easy to navigate

Our new website makes it much easier for clients to understand what we do and how we can help them. We've had fantastic feedback from both existing and prospective clients.

Emma C.Chartered Certified Accountant

We're getting better enquiries

Since launching the new website, we've seen a noticeable improvement in the quality of enquiries coming through. Potential clients understand our services before they even speak to us.

Sarah M.Chartered Accountant

Collected directly from practices we have built websites for. Names are shortened at their request. We do not publish reviews we cannot evidence, and we do not add star rating markup to our own pages.

FAQs

Property accountants, answered

What is the strongest lead magnet for a property accountancy practice?

An incorporation calculator. It answers the question landlords actually have, gives an indicative number rather than a promise to discuss it, and hands you a contact whose situation you already partly understand.

How should we handle Making Tax Digital content?

With dates and thresholds, updated as they change. MTD for Income Tax went live in April 2026 with further bands phasing in, and landlords are actively searching for what applies to them. A readiness checklist page does the explaining once instead of you doing it on every call.

Should we serve landlords and general businesses on the same site?

You can, but the property work needs its own section with its own entry point rather than being a bullet in a services list. Landlords searching for a property specialist will not recognise themselves in a general accountancy page.

Is capital gains content worth writing?

Yes. It is higher-value work than compliance, the searches carry real intent, and it is complicated enough that most firms have not written it properly.

How much does a property accountancy website cost?

From £1,450 for five pages. Practices serious about this niche usually take Practice Growth at £2,950 so the calculators, MTD content and portfolio-qualifying flow have room. A £50 a month care plan runs alongside.

What should a property accountant’s website include?

A page for each situation rather than a services list: incorporating a portfolio, the finance cost restriction, capital gains on a disposal, stamp duty surcharges, furnished holiday lets, and non-resident landlords. Property clients search the problem, not the profession.

Do landlords search differently from other clients?

Markedly. They tend to arrive with a specific, often quite technical question and a decision already half made. A general “accountants for landlords” page catches very few of them compared with a page per situation.

Should we separate landlords from developers?

Yes. A landlord with four flats and a developer running a build project have almost nothing in common commercially, and one page cannot speak to both without sounding vague to each.

Can you build property tax calculators?

Yes, and they work well here. Stamp duty including the additional property surcharge, and an incorporation comparison, are the two that generate the most enquiries. They are included in Growth and Authority builds.

How do we write about tax planning without breaching our body’s rules?

By explaining the legislation and the options rather than promising an outcome. “We will cut your tax bill” fails; “here is how the finance cost restriction works and what firms in your position usually consider” does not. We flag anything in your brief that would fail.

How many pages does a property practice need?

Usually the twelve to fifteen page Growth build, because the value sits in having a page per situation. Starter works for a practice testing the specialism before committing to it.

Build for one kind of client

Practices that specialise stop competing on fee. Tell us who you want more of and we will price it.

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