Accountants website design
We design and build websites for UK accountancy practices, and nothing else. From £1,450 as a one-off, live in three to four weeks, with your client portal, quoting tool and booking calendar wired in, copy written to the ICAEW and ACCA marketing rules, and the structure that gets a firm named by AI search as well as ranked by Google.
Free quote · no obligation
Get a price in one working day
Tell us about your practice and we come back with a fixed number, a page plan and a launch date, in writing.
Website design for accountants is a build shaped around one decision: a business owner comparing three firms, on a phone, deciding which one to email. That is a different brief from a generic small-business site, because the things that settle it are your specialism, your fee, your regulator and your software.
From £1,450 one-off for five pages, £2,950 for a practice targeting a specialism, £5,500 for a multi-partner firm. Live in three to four weeks. A £50 a month care plan runs alongside. Two rounds of changes in every package.
- 1A specialism, not a services list. The line that stops you competing on fee.
- 2Your software, connected. Portal login, quoting, booking, calculators.
- 3Compliance-safe copy. Reviewed against your body’s rules before it goes live.
- 4Found twice. Built for Google and for the AI answer above it.
- 5Fast, and it stays fast. Lighthouse 90+ at handover.
Most practice websites were built to exist, not to convert
A prospective client comparing three firms spends about ninety seconds on each site. In that time they are answering one question: does this firm understand a business like mine?
Everything to everyone
A services list covering audit, tax, payroll, bookkeeping and advisory tells a contractor nothing about whether you understand IR35. Firms that say what they specialise in charge more and argue about fees less.
No path to an enquiry
One contact form at the end of a long page is not a conversion path. There is no fee guide, no obvious next step, and nothing that lets someone qualify themselves before they get in touch.
Invisible to AI
Written as a brochure, so nothing on it can be quoted. When someone asks an AI assistant for an accountant, the firms that get named are the ones whose pages answer questions directly.
Sound like your site?Send us the address and we will tell you honestly whether it needs rebuilding or just fixing.
Every build, whatever the package
Custom design
No theme, no template. We design around whatever you bring us: a look you like, a competitor you admire, a colour, or nothing at all.
Written for you
Every page written from your brief, in your voice, by people who know what a practising certificate is and why you cannot promise tax savings in a headline.
Practice software
Client portal entry point for TaxDome, Karbon or IRIS OpenSpace on your own subdomain. GoProposal or Ignition quoting links. Booking calendar. Tax calculators.
Compliance review
Checked against the ICAEW Code of Ethics and the ACCA Rulebook. Unsubstantiated claims, disparaging comparisons and misuse of Chartered are the three that catch firms out.
Schema and structure
Organization, LocalBusiness, Service and FAQPage markup, answer-first pages and question-phrased headings. The plumbing that gets you quoted rather than skipped.
Set up properly
Google Business Profile, Search Console, Analytics, sitemap submitted, HTTPS, and a written handover guide rather than a call you have to sit through.
Ready to see a price?Four details and we come back within one working day with a fixed number, a page plan and a launch date.
Published prices, one-off
Build prices are a one-off. A £50 a month care plan runs alongside from launch. Ongoing SEO and AI visibility is optional and priced separately.
| Package | Suits | From | Live in |
|---|---|---|---|
| Practice Starter | Sole practitioners and firms up to three staff. 5 pages. | £1,450 + £50/mo | 3–4 weeks |
| Practice Growth | Established firms targeting a specialism. 12 to 15 pages, portal and quoting integrations. | £2,950 + £50/mo | 5–6 weeks |
| Practice Authority | Multi-partner and multi-office firms. 25+ pages, full location cluster. | £5,500 + £50/mo | 8–10 weeks |
Four moments decide whether a visitor emails you
Almost nobody reads an accountancy website. They scan it, in four quick passes, and drop out at whichever one fails first. A build that wins work is a build that survives all four.
| Moment | What they are asking | What has to be on screen |
|---|---|---|
| 1. Is this for me? | Do they work with businesses like mine, or am I about to waste a phone call? | A specialism in the first heading. Not “accountants in Croydon” but who you are actually for. |
| 2. Can I afford it? | Am I looking at £90 a month or £900 a month? | A number, or a range, or at least a starting point. Silence here reads as expensive. |
| 3. Are they real? | Regulated, insured, still trading, findable if it goes wrong. | Firm name, company number, registered office, professional body, a physical address and a way to reach a human. |
| 4. What happens if I email? | Am I signing up to a sales call I do not want? | A short form that says what comes back and when, and an alternative for people who will not fill in a form. |
Most practice sites answer the third question well and the other three badly. That is why they get traffic and no enquiries. Fixing the sequence is usually worth more than fixing the design.
The pages an accountancy practice site actually needs
A common brief is “about eight pages”, and then nobody can say which eight. This is the set we build from, and the reason each one exists.
| Page | Job it does | Common mistake |
|---|---|---|
| Home | Say who you are for and what it costs, in the first screen. | A stock photo of a handshake and the word “bespoke”. |
| One page per service | Rank for the thing itself. Someone searching “VAT returns for e-commerce” will not land on a services list. | All services on one page, so none of them can rank. |
| One page per specialism | Let a contractor, a landlord or a Shopify seller see themselves. This is the page that lets you stop quoting on price. | Naming five specialisms in a sentence and giving none of them a page. |
| Pricing | Filter out the enquiries you do not want before they reach your inbox. | Leaving it off entirely, which filters out the ones you do want. |
| About | Carry the credentials: practising certificate, professional body, years, people. | Company history nobody asked for, no named people, no photographs. |
| One page per town you serve | Compete locally without pretending to have an office in each one. | The same 300 words with the place name swapped, which Google treats as one page. |
| Guides | Get cited. This is now the main route into the AI answers that sit above the results. | A blog with four posts from 2021. |
| Contact and enquiry | Convert. Short form, stated response time, no forced phone call. | Eleven required fields and a mandatory phone number. |
| Privacy, cookies, terms | Legal cover, and a trust signal in its own right. | A template that still names another firm. |
Starter covers the first five in five pages. Growth splits services and specialisms properly at twelve to fifteen. Authority adds the location and guide clusters. See pricing for what sits in each.
What your professional body’s rules mean for the copy
Accountancy is what Google calls a YMYL subject, Your Money or Your Life. Those pages are held to a higher evidence standard than most, and your regulator has its own view on what you can say. The two pull in the same direction, which is useful.
Claims have to be capable of substantiation
The ICAEW, ACCA, AAT and CIMA codes all require that promotional material is not misleading and does not make unsubstantiated claims about the service. In practice that rules out “we will cut your tax bill” and rules in “here is what we do and what it costs”. We write to the second shape and flag anything in your brief that would fail the first.
Say what you are regulated for, precisely
Describing the firm as regulated, chartered or registered has a specific meaning tied to the body and the type of work. We write the wording, you or your compliance contact sign it off, and it goes live only when you have.
Trading disclosures are not optional
A limited company has to show its registered name, company number, place of registration and registered office address on its website under the Companies (Trading Disclosures) Regulations 2008. It goes in the footer on every page, which is also where visitors look for it.
Audit and insolvency work carries extra rules
If you hold a registered auditor status or an insolvency licence, the way that is described is constrained. We keep it factual and let you set the wording.
Comparison and testimonials
Under the Digital Markets, Competition and Consumers Act 2024, publishing a review you know to be fake, or concealing that a review was incentivised, is a banned practice with serious penalties. We only publish testimonials you can evidence, attributed to a real named person, and we do not add star rating markup to your own pages for reviews you control.
Evidence of the people behind it
Google’s quality guidance for YMYL topics leans on who wrote the page and what qualifies them. Named people, real photographs, qualifications and a professional body do more for a finance site than any amount of design.
This is a description of how we write, not legal or regulatory advice. Your own compliance obligations sit with you and your professional body.
The software connections that get used
Almost every practice already pays for the tools that would make the website useful. The build connects them rather than adding another one.
| Connection | What it does on the site | Typical tools |
|---|---|---|
| Client portal | A login button in the header, pointing at your portal on your own subdomain so it looks like part of the site. | TaxDome, Karbon, IRIS OpenSpace, Xero Practice Manager |
| Quoting | A quote request that lands in the tool you already price in, rather than as free text in your inbox. | GoProposal, Ignition, Practice Ignition links |
| Booking | A calendar for the people who would rather pick a slot than wait for a reply. | Calendly, Microsoft Bookings, TidyCal |
| Calculators | A self-serve answer that also collects an email. Take-home pay, corporation tax, dividend versus salary, VAT. | Built in, no third party |
| Onboarding | The enquiry hands off to your own onboarding flow instead of restarting it. | TaxDome, Karbon, Zapier or Make |
| Analytics | Consent-gated, so no tracking script loads until the visitor agrees. Enquiry events, not vanity metrics. | Google Analytics 4, Search Console |
If you use something not listed, say so in the brief. Anything with a link, an embed or an API is usually straightforward.
What is under the design
Static HTML, not WordPress
No plugins to update, no database to be hacked, no monthly surprise when something auto-updates and breaks the contact form. It is the reason the care plan is £50 a month and not £150.
Core Web Vitals in the green
We build to Google’s thresholds: largest contentful paint under 2.5 seconds, interaction to next paint under 200 milliseconds, cumulative layout shift under 0.1. Lighthouse 90 or better on mobile at handover.
WCAG 2.2 AA
Every text and background pair is checked programmatically against the 4.5 to 1 contrast ratio, not eyeballed. Keyboard navigable, labelled form fields, visible focus states, a skip link.
Structured data
Organization, ProfessionalService, Service, FAQPage and BreadcrumbList markup so search engines and AI assistants can read the facts of your firm rather than guess them.
Hosted on a global edge network
Netlify or Cloudflare Pages. Free SSL, automatic HTTPS, form handling and spam filtering included. You own the hosting account and the domain.
You own everything
Domain in your name, hosting in your name, code in a repository you control. No proprietary platform, no licence that stops when you leave, nothing held hostage.
Week by week, a Practice Growth build
| Week | Us | You |
|---|---|---|
| 0 | Quote, page plan and launch date, in writing, within one working day of your enquiry. | Read it. Ask anything. Approve or do not. |
| 1 | Brief in writing, sitemap, keyword and location research, first design direction. | Send logo, photographs, existing copy and your professional body details. Roughly one hour. |
| 2 | Homepage design and the first service page, for sign-off. | One round of comments by email. Roughly thirty minutes. |
| 3 to 4 | Every remaining page written and built. Integrations wired in. | Compliance read of the copy. This is the one step we cannot do for you. |
| 5 | Second round of changes, testing, accessibility and speed pass. | Final sign-off. |
| 6 | Launch. Analytics, Search Console, sitemap submitted, redirects from the old site. | Nothing. Point the domain if you hold it elsewhere. |
Starter runs three to four weeks, Authority eight to ten. Those dates hold if sign-off comes back within three working days at each stage. If it does not, the date moves and we will tell you by how much.
What we do not do
Worth reading before you enquire, because it is cheaper for both of us if this is the wrong fit.
- We do not build on WordPress. If you need a team of five editing pages daily, we are the wrong shape.
- We do not run social media. For most UK practices it is a worse use of an hour than one good guide.
- We do not sell Google Ads management. Accountancy clicks are expensive. We would rather build the asset than rent the visits.
- We do not do mandatory discovery calls. You brief us in writing, we reply in writing. A call is available if you want one.
- We do not add review stars to your own site. Google treats self-controlled reviews as ineligible for that feature. Stars come from your Google Business Profile instead.
- We do not promise rankings. Anyone who does is either targeting terms nobody searches or is about to do something you will have to undo.
Twenty-nine questions practices actually ask
Price and payment
How much does an accountancy website cost?
From £1,450 as a one-off for a five page Practice Starter build, £2,950 for Practice Growth at twelve to fifteen pages with client portal and quoting integrations, and £5,500 for Practice Authority with a full location and specialism cluster. A £50 a month care plan runs alongside from launch. Ongoing SEO and AI visibility is optional and priced separately.
Do you charge VAT on top?
Yes. All prices on this site are exclusive of VAT at the prevailing rate. WDL Digital Ltd is the contracting entity.
How do payments work?
Fifty per cent to start, fifty per cent on the day the site goes live. Bank transfer. The £50 a month care plan starts the month after launch and can be cancelled with thirty days’ notice.
Is there a contract or a tie-in?
There is a written agreement covering scope, price and what each of us owes the other, which you can read in full at terms of business before you commit. There is no minimum term on the care plan and no minimum term on the optional SEO retainer. Thirty days’ notice either way.
What happens if we need more than two rounds of changes?
Two rounds are included in every package, which covers most builds. Beyond that we quote for the extra work before doing it, so there is never a surprise invoice. Changes we got wrong against your written brief are always fixed at no cost, however many rounds that takes.
How many pages can we have?
Five in Starter, twelve to fifteen in Growth, and a full location and specialism cluster in Authority, which is typically twenty-five to forty. Pages added later are quoted individually, or included if you are on an SEO retainer.
Timings and process
How long does it take?
Three to four weeks for a Starter build, five to six for Growth, eight to ten for Authority. The clock starts when you send us your brief, and those timelines assume sign-off comes back within three working days at each stage.
Do we have to sit through meetings?
No. You send a brief by email or WhatsApp, we reply in writing, and you review in writing. It is faster for you, it leaves a record you can forward to a partner, and nothing waits on a diary. A call is always available if you want one.
What do you need from us to start?
Your logo, any photographs you want used, your professional body and registration details, your company number and registered office, and a sentence on who your best clients are. If you have existing copy, send it. That is usually an hour of your time in total.
What if we go quiet halfway through?
It happens, usually because January arrives. We hold the project open and pick it back up when you are ready. The deposit does not expire and we do not charge a restart fee.
Can we see the site before it goes live?
Yes. Every build sits on a private preview link from the first design onwards, so you can look at it on your own phone and forward it to a partner. Nothing goes live until you say so.
Do you work with practices outside London?
Yes. The work is done in writing, so where you are makes no difference. We have built the location pages around London and the South East because that is where most of our enquiries come from, not because we are limited to it.
Design and content
Can you work with our existing branding?
Yes, and it is usually the faster route. Send whatever you have: a logo file, brand colours, a document template. If you have nothing beyond a logo, we will build a small colour and type system around it as part of the design stage.
What if we do not have a logo?
Say so in the brief. A simple wordmark is included in Growth and Authority. For Starter we can either set your firm name in a considered typeface, which is enough for most practices, or quote separately for a full identity.
Do you write the copy or do we?
We write it. You send a brief, we draft every page, and you review in writing. Practices who try to write it themselves usually stall at page three, which is the most common reason a website project runs a year late.
Who writes the content?
We do. You are not sent a blank template to fill in on a Sunday evening. We write every page from the brief and you review it, with two rounds of revisions included in every package.
Can you move our existing content across?
Yes. Migration with a full 301 redirect map is included in Practice Authority and quoted separately on smaller builds. Skipping the redirect map is the single most common way a practice loses its rankings in a redesign.
Will it work on a phone?
Most accountancy enquiries arrive from a phone. Every page is designed at phone width first, and the quote form is built to be finishable with one thumb on a train.
What if we already have a website we quite like?
Then say so and we will tell you honestly whether a redesign is worth it. Sometimes the answer is that the design is fine and the structure is the problem, which is cheaper to fix. See website redesign.
Technical and hosting
What platform do you build on?
A static build rather than WordPress. There is no plugin sprawl to maintain, no monthly security anxiety, and it is fast by construction rather than fast because someone bolted a caching plugin onto it. You still get a straightforward way to add news and guides.
What about accessibility?
We build to WCAG 2.2 AA. That is a legal expectation for public sector bodies and a reasonable adjustment duty under the Equality Act 2010 for everyone else. It also happens to make the site easier for your older clients to read.
Can we edit the site ourselves afterwards?
Text and price changes are included in the care plan: email or WhatsApp them and they are usually live the same working day. If you want to edit pages yourself we can connect a simple editor at handover, but most practices find sending a message is faster than learning a system they use twice a year.
Who hosts it, and what does hosting cost?
It is hosted on a global edge network, Netlify or Cloudflare Pages, in an account in your name. The free tier covers a practice website comfortably. SSL, HTTPS, form handling and spam filtering are included at no cost.
What happens to our email?
Nothing. Email and website are separate services. If your email currently runs through the same provider as your old site we will map the records before we move anything, and the cutover is scheduled so nothing stops arriving.
Do we own the site at the end?
Yes. You own the domain, the content and the code. There is no proprietary platform, no lock-in and no exit fee. If you leave the care plan we hand over the files and help you move.
Search, AI and going live
Will our Google rankings drop when we launch?
Not if the migration is done properly. Every old page gets a permanent redirect to its closest new page, the sitemap is resubmitted the day it goes live, and we watch Search Console for four weeks afterwards. A short wobble in the first fortnight is normal; a drop that persists means something was missed and we fix it.
Do you do the SEO as well, or is that separate?
The build includes the on-page foundations: structure, speed, structured data, page titles, location and service pages, and a Google Business Profile setup. Ongoing SEO and AI visibility work is a separate optional retainer from £497 a month, and plenty of practices never take it.
How do we appear in ChatGPT and Google’s AI answers?
The same way you get cited anywhere: state the answer plainly, in text, near the top of the page, and back it with facts an assistant can verify. Structured data, a clear definition block, real FAQs and a consistent firm name and address across the web do most of the work. See SEO and AI visibility.
Can you build one page per town we cover?
Yes, and it is the single most effective thing a local practice can do. The rule is that each one has to be genuinely different: the businesses in that town, the transport, the local authority, the trade mix. Thirteen copies of the same paragraph with the place name swapped gets treated as one page and helps nobody.
What practices say once the site is live
A website that reflects our firm
James R.Managing PartnerOur previous website felt dated and didn't represent the quality of our practice. The new site looks professional, modern and gives prospective clients confidence from the moment they visit.
We're getting better enquiries
Sarah M.Chartered AccountantSince launching the new website, we've seen a noticeable improvement in the quality of enquiries coming through. Potential clients understand our services before they even speak to us.
They understood the accountancy sector
David P.Practice DirectorWhat impressed us most was how quickly they understood our firm, our clients and the services we wanted to grow. The whole process was straightforward from start to finish.
Collected directly from practices we have built websites for. Names are shortened at their request. We do not publish reviews we cannot evidence, and we do not add star rating markup to our own pages.
Tell us about your practice
A fixed price, a page plan and a launch date within one working day. In writing, with no obligation and no call required.