What should an accountancy website cost?
Real UK price ranges for accountancy practice websites, what actually drives the number up, the three costs agencies leave out of the quote, and when cheap is the right answer.
In short
- UK accountancy websites run from £150 a year for DIY to £10,000+ for enterprise. Most established practices should expect £1,500 to £4,000 plus £30 to £80 a month.
- Page count and who writes the content are the two biggest cost drivers, in that order.
- Three costs commonly missing from a quote: monthly hosting and maintenance, the price of small changes, and whether you actually own the site if you leave.
- At £67.64 a click for accountants-for-contractors traffic, a £2,950 site that wins two organic clients a year pays back several times over.
- A DIY builder is genuinely the right answer for a brand new sole practitioner with no specialism decided yet.
On this page
The short answer
A UK accountancy practice website costs between £500 and £15,000 depending on what you buy. Most practices should expect to spend £1,500 to £4,000 for something that competes properly, plus £30 to £80 a month for hosting and maintenance.
That range is wide because "a website" describes four quite different products. Here is what each actually buys you.
The four tiers, honestly described
| Tier | Typical UK price | What you get | Who it suits |
|---|---|---|---|
| DIY builder | £150–500/yr | Squarespace or Wix, a template, your own writing and photos | A brand new sole practitioner testing whether the practice works at all |
| Sector template | £500–1,500 | A pre-built accountancy template with your logo and colours, often with syndicated tax content | Firms who need to look credible and are not competing on search |
| Custom specialist | £1,500–6,000 | Designed and written for your firm, your specialism, your software integrations, built to rank | Most established practices |
| Enterprise | £10,000+ | Multi-office, multi-language, custom tools, CRM integration, ongoing agency retainer | Top 100 firms and large multi-office groups |
The gap that matters is between the second and third rows. A sector template makes you look fine and makes you look identical to every other firm using that template, including the syndicated tax news article you have both published this week. If you are competing for a specific kind of client, that is a problem no amount of design fixes.
What actually drives the number
Four things, roughly in order of impact.
- Page count. The largest single factor. Five pages against fifteen against forty is most of the difference between the tiers.
- Who writes it. Writing eight pages of accurate accountancy copy takes days. Agencies who quote low usually solve this by sending you a content template to fill in, which is how projects stall for four months.
- Integrations. Portal login, quoting flow, booking calendar, calculators. Each one is real setup and testing against your live accounts.
- Migration. Moving an existing site with a proper 301 redirect map is work, and skipping it is how practices lose their rankings.
Three costs the quote usually leaves out
Hosting and maintenance. Expect £30 to £80 a month. Some agencies bundle it, some invoice it separately six weeks after launch, and some do not mention it until something breaks. Ask before you sign. Ours is £50 a month and it is stated on the pricing page rather than in a footnote.
Content updates. Find out what a small change costs and how long it takes. "Contact us for changes" often means £95 an hour and a fortnight's wait for a phone number correction.
Ownership. The one that catches practices out. Some agencies build on a proprietary platform you cannot take with you, so leaving means rebuilding from nothing. Ask directly: if we leave, do we get the files and the domain? If the answer is qualified, price in the eventual rebuild.
Is it worth it?
Here is the arithmetic that decides it, and it is unusually favourable in this sector.
A click on accountants for contractors costs £67.64 on Google Ads in the UK. A click on accountant SEO costs £29.74. Those are what your competitors pay for a single visit, not a client.
At a 2% conversion rate from visit to enquiry and a 50% close rate, one contractor client costs roughly £6,700 in paid traffic. A £2,950 website that brings you two organic clients a year has paid for itself several times over in the first twelve months, and it keeps working in year two.
That maths only holds if the site actually ranks and converts, which is precisely why the gap between the £800 template and the £2,950 custom build is not really about design. It is about whether the thing works.
When cheap is the right answer
We would rather say this than pretend otherwise. A DIY builder is the correct choice if you are a brand new sole practitioner with no clients, no specialism decided and no budget. Spend £200, get something honest online, and revisit it when you know what your practice actually is.
Equally, if your existing site is technically sound and the only problem is that it says nothing about who you serve, that is a copy and positioning job, not a rebuild, and it costs a fraction as much. Any agency that cannot tell you which of those two you need is not looking hard enough.
Five questions to ask any agency
- Who writes the content, and what happens if we are slow to supply things?
- What is the monthly cost after launch, and what does it include?
- If we leave, do we get the files and the domain?
- How many rounds of changes are included, and what does a further round cost?
- What happens to our existing URLs and rankings?
The answers to those five will separate the quotes faster than comparing the prices will.
Want this handled rather than explained?
We build websites for UK accountancy practices and nothing else. Tell us about your firm and we come back within one working day with a fixed price and a launch date.