Website design for contractor accountants
Contractors compare accountants the way they compare software: on price, on switching friction and on whether the thing works. A site that hides its fee behind a contact form loses to one that puts £95 a month in the headline. We build for that, from £1,450.
£67.64 a click
is what your competitors are paying on Google Ads for accountants for contractors. That is the highest client acquisition cost anywhere in the profession, and it is the strongest possible argument for owning the organic result instead.
What your future clients are searching
| Search term | Searches/mo | Difficulty | Cost per click |
|---|---|---|---|
| accountants for contractors | 590 | 0 | £67.64 |
| accountants for it contractors | 480 | 9 | £51.97 |
| accountants for freelancers | 590 | n/a | £16.50 |
DataforSEO, United Kingdom, September 2026. Difficulty is 0 to 100; under 30 is realistically winnable for a new site.
Six things this niche needs
Price in the headline
Contractors shortlist on fee and then check whether you understand IR35. Hiding the number costs you the shortlist. We put it above the fold with what is in it.
An IR35 status checker
The single best lead magnet in this niche. It qualifies the visitor, gives them something genuinely useful and hands you a contact with context attached.
Switching, made frictionless
A named promise with a timescale. "Switch in 48 hours, we handle the professional clearance" removes the objection that keeps most contractors with an accountant they dislike.
FreeAgent and Xero
Partner badges and a portal login where they expect it. Contractors on FreeAgent will not move to a firm that cannot support it.
Umbrella comparison content
Inside or outside, limited or umbrella. The comparison guides in this niche get read, shared and cited, and almost nobody has written them properly.
Built for mobile first
Your prospect is reading this between contracts, on a phone, on a train. The site is designed for that before it is designed for a desktop.
Is this your firm?Tell us which clients you want more of and we will price the site that gets them. Fixed number back within one working day.
Contractor accountants, answered
Should we publish our monthly fee?
Yes, and this is the niche where it matters most. Contractors are comparing three or four firms on price and inclusions. A firm that will not say what it charges gets dropped from the shortlist before anyone reads the About page.
What content works best for contractor accountants?
IR35 status explainers, an inside-versus-outside calculator, umbrella versus limited comparisons, and dividend planning. These are the questions contractors actually search, and they are commercially valuable because the person asking is choosing an accountant.
Do we need a switching page?
It earns its place. Most contractors are already with someone and stay out of inertia. A page that names the timescale and says you handle the professional clearance removes the main reason they do not move.
Which software should we support?
FreeAgent dominates among contractors, partly because some banks include it. Xero and QuickBooks matter too. Whichever you use, the login belongs in your header, not buried on a contact page.
How much does a contractor accountancy website cost?
From £1,450 for a five page Practice Starter build. Most contractor practices take Practice Growth at £2,950, because the IR35 tools, pricing page and switching flow need the extra pages. A £50 a month care plan runs alongside.
Other specialisms
Build for one kind of client
Practices that specialise stop competing on fee. Tell us who you want more of and we will price it.