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Why we publish these

Because the citations go to whoever answered properly

When we researched this market we checked which sources Google's AI Overview actually cites on accountancy queries. The pattern was consistent: software vendors like Xero and TaxDome, training bodies like Mercia and 2020 Innovation, and long list-format guides. Accountancy firms themselves barely appeared.

Not because their expertise is worse, but because their websites are brochures and a model cannot quote a brochure. That is the whole argument for publishing properly, and it applies to your practice as much as to us.

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